In 2017 Capital Direct Funding began the Easter Blessings Campaign. This thoughtful project came about through Frank Williams, Divisional Manager of CDF. Frank holds a dear childhood memory of his mother receiving a dinner from their church one Easter Sunday. Being a lower income family this held a significant appreciation and gratitude from him and his family. Even though this practice is most common during Christmas and New Year’s we understand how important Easter is to many of us and we believe it should be commemorated equally.